RETAIL READY PACKAGING: A PRACTICAL ONLINE GUIDE
Step 9: Case Closed! Getting Started (Corrugate)
You can’t forget about the corrugate. A critical component to the design of your RRP is the corrugate material you use. You need to make sure it has the proper strength to hold up through your entire distribution network.
A valuable step here is to examine your competition and study their RRP solution. Also consider what buyers are seeking, which often are something new and innovative to put on their shelves. Innovation can be large or small, however, including a new RPP design.