Step 5: Choosing the Best Retail Ready Package Design
After reviewing the last step and examining the charts, you now have two or more retail ready package design options that would best serve for your product and primary package. Choosing the best retail ready package design isn't as easy as flipping a coin. You must assess the strengths and weaknesses of each retail ready package style that you’ve identified.
To do this, we’ll rely on a rating system created by Walmart in a retail-ready standard style guide the company published in 2016 to set standards for in-store displays and retail-ready packages on the shelf. It’s a valuable resource to assess performance of available retail ready packaging options using Walmart’s rating scale that scores the retail ready package functionalities. For the scoring system, Walmart reviewed and scored on a scale of 1-to-5 each retail ready package style in:
- Ease to Open
- Clean Edges
- Cost Effective
- Common Manufacturing