Step 1: Converting to Retail Ready Packaging: How to Get Started
You’ve spent a lot of time and resources refining your packaging processes for maximum efficiency but now retailers are asking you to implement a new secondary packaging design - retail ready packaging. While automated machinery is standard practice across the packaging industry, the shift to a more streamlined package design called retail ready packaging, or shelf ready packaging, has just started gaining momentum in the U.S. within the last few years. Retail ready packages are secondary packaging designed to speed the shipping and shelf stocking process in the retail store.
While retail ready packages have been the norm for many years in Europe, Asia, and Oceana, retailers recently started requiring these package styles in the United States. Leading the charge in this packaging trend are retailers like Kroger, Walmart, Aldi, Costco, and more.
So what makes a package a retail ready package? Well, according to retailers such as Walmart it must adhere to these five qualities - deemed the “5 Easies” - for it to be retail ready packaging:
- Easy to Identify - Retail ready packages must be easy to identify in a crowded and congested storage area such as the back of the store.
- Easy to Open - Store associates must be able to open the package quickly and without the use of a knife whenever possible.
- Easy to Stock - Retail ready packages must be simple for any association to quickly replenish shelves.
- Easy to Shop - The retail ready package tray must allow customers to quickly identify the brand and product description.
- Easy to Dispose - Retail ready packages should be manufactured from a paper-based material whenever possible to allow for recycling at the end of life.