RETAIL READY PACKAGING: A PRACTICAL ONLINE GUIDE
Step 5: Find Your Options
If you followed the last step and examined the chart, you now have two or more RRP style options that would serve best for your product and primary package. Now, let’s determine which option available to you is best, by assessing the strengths and weaknesses of each RRP style that you’ve identified.
To do this, we’ll rely on a rating system created by Walmart in a retail-ready standard style guide the company published in 2016 to set standards for in-store displays and retail-ready packages on the shelf. It’s a valuable resource to assess performance of available RRP options using Walmart’s rating scale that scores the RRP’s functionalities. For the scoring system, Walmart reviewed and scored on a scale of 1-to-5 each RRP style in:
- Ease to Open
- Clean Edges
- Cost Effective
- Common Manufacturing