RETAIL READY PACKAGING: A PRACTICAL ONLINE GUIDE
Step 4: Pack with a Purpose
So by now, if you’ve followed the previous steps, you’ve determined what your RRP needs to accomplish from manufacturing to the shelf. Now let’s help you determine which style of RRP will help you best achieve that purpose.
Each product and its primary packaging type requires special accommodations by its RRP. After you’ve written down all of your current package requirements, the next step is to identify what the product’s unique needs are as it travels from production to the shelf.
For example, whether your product is being packed in a flexible or rigid primary package has a significant impact on overall case weight. Tubs and bottles, for instance, are heavier than pouches and they will require an RRP that has higher pallet strength to ensure that your products aren’t damages in distribution.
To help you better navigate and determine the type of RRP style best suited for your primary packaging type, see the chart below. The chart will help you identify which style options are available to you according to your primary pack and help you narrow down your options.