Step 9: Working with Corrugated Suppliers on Retail Ready Packaging
You can’t forget about your corrugated supplier, who will take your retail ready package design and turn it into a blank that can run on your equipment. A critical component to the design of your retail ready packaging is the corrugated material you use. You need to make sure it has the proper strength to hold up through your entire distribution network.
A valuable step here is to examine your competition and study their retail ready package solution. Also consider what buyers are seeking, which often are something new and innovative to put on their shelves. Innovation can be large or small, however, including a new retail ready package design.