Step 4: Determining Your Retail Ready Package Options: Pack with a Purpose
If you followed the previous steps, you’ve determined what your retail ready packaging needs are and how to ensure your products go from the manufacturing plant to the retail shelf. Now let’s help you determine what your available retail ready package options are that can help you best achieve that purpose.
Each product and its primary packaging type requires special accommodations by its retail ready package. After you’ve written down all of your current package requirements, the next step is to identify what the product’s unique needs are as it travels from production to the shelf.
For example, whether your product is being packed in a flexible or rigid primary package has a significant impact on overall case weight. Tubs and bottles, for instance, are heavier than pouches and they will require a retail ready package that has higher pallet strength to ensure that your products aren’t damages in distribution.
To help you better navigate and determine the type of retail ready package design best suited for your primary packaging type, see the chart below. The chart will help you identify which style options are available to you according to your primary pack and help you narrow down your options.