RETAIL READY PACKAGING: A PRACTICAL ONLINE GUIDE
Step 1: So your customer just asked you to convert to RRP...
You’ve spent a lot of time and energy refining your packaging processes for maximum efficiency but now retailers that stock your products are asking you to implement a new secondary packaging design. While automated machinery is standard practice across the packaging industry, the shift to a more streamlined package design called retail-ready packaging (RRP), and its closely related shelf-ready packaging (SRP), has just started gaining momentum in the U.S. within the last few years. RRPs are packages designed to speed the shipping and shelf stocking process in the retail store.
While RRPs have been the norm for many years in Europe, Asia, and Oceana, retailers recently started requiring these package styles in the United States. Leading the charge in this packaging trend are retailers like Kroger, Walmart, Aldi, Costco, and more.
So what makes a package a retail-ready package? Well, according to retailers such as Walmart it must adhere to these five qualities - deemed the “5 Easies” - for it to be RRP:
- Easy to Identify - RRPs must be easy to identify in a crowded and congested storage area such as the back of the store.
- Easy to Open - Store associates must be able to open the RRP quickly and without the use of a knife whenever possible.
- Easy to Stock - RRPs must be simple for any association to quickly replenish shelves.
- Easy to Shop - The RRP tray must allow customers to quickly identify the brand and product description.
- Easy to Dispose - RRPs should be manufactured from a paper-based material whenever possible to allow for recycling at the end of life.